YourBestsellingBooks.com is brand new — but the methodology behind it isn't. Founder Dave Kerpen has used the same voice-capture, drafting, editing and launch process to take five of his own books from blank page to international bestseller. Here are those books, the numbers, and what each one taught us.
We're transparent about what's behind YourBestsellingBooks.com. The case studies below are Dave's own books — each one a real, published, on-shelf example of the process we now run for our clients.
Dave's first book — and the one that proved the model. Built from the playbook he was running daily at his agency Likeable Media, the book hit the New York Times and USA Today bestseller lists, sold over 1 million copies, and was translated into more than 12 languages. It's still on Fortune 500 marketing-team reading lists fifteen years later.
An operator's daily working knowledge — captured the right way — beats a researcher's outside view every time. This is the foundation of how we now capture our clients' voices.
11 simple people skills that drive every relationship in business. Crown Business released it as a national hardcover and it became Dave's broadest-audience book — picked up by leadership teams, sales orgs, and Fortune 500 management training programs. The framework here became a recurring keynote that's been delivered on five continents.
A single, ownable framework — repeated across formats — turns a book into an entire keynote-and-consulting business. We design every client book to do the same.
The follow-up to Likeable Social Media, expanding the framework beyond marketing into how the entire company shows up — culture, customer service, leadership. Translated into eight languages and adopted by a generation of mid-market CEOs who used it as a hiring and culture playbook.
The right second book multiplies the first. We help clients design their second-book runway from day one of the first.
Dave's third book in the Likeable trilogy, focused on leadership specifically. Used as required reading in multiple MBA programs and assigned to incoming exec cohorts at companies like Airbnb and Walmart. The book became the proof point that gets Dave invited to keynote leadership offsites a decade later.
A book is a 10-year compounding asset. Most authors stop measuring after 90 days; the real ROI happens in years 3-7. Our client launches plan for that arc.
Dave's most personal book — a candid memoir-meets-leadership-book about humility, ego, and the hard moments behind the polished founder bio. A different format and a different audience from the four that came before, and a deliberate test of how the same authoring system handles a personal-narrative book.
The same system that drafts a McGraw Hill business book can draft a deeply personal memoir. Voice capture works across genres — which is why we can take any client, in any field, with any kind of story.
We're selecting a small number of founding clients whose books and launches will anchor our first year. If you have something important to say, now is the time.
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